Product & Service Designer

10+ years of experience creating digital products, services and communication by marrying human-centered design with business strategy and an ability to make things look and feel good. I live, work, teach and mentor out of Accra, Ghana.


Case Studies

Improving
micro-loan applications
for low-literate users
Improving
micro-loan applications
for low-literate users

Fido Money Lending »
Processing
corporate pensions
more efficiently
Processing
corporate pensions
more efficiently

Petra Tools »
Connecting
smallholder farmers
to useful information
Connecting
smallholder farmers
to useful information

Vodafone Farmers’ Club »

Other Projects

Prototyping
the future of TV interfaces
Prototyping
the future of TV interfaces

MiViewTV is an IPTV application for Alcatel-Lucent that I was asked to redesign and prototype as part of the team at Experientia.

My role was in the development of concepts that fit the UI design language already established through Alcatel-Lucent's identity guidelines and existing mobile apps, followed by the Interaction Design of the screens according to the Information Architecture that had been defined, and finally in the development of the prototype with Flash®.

Prototyping
the future of TV interfaces
Client: Alcatel-Lucent Date: March 2011 – June 2011 Role: Interaction Designer and Developer
Communicating
the future of the creative office
Communicating
the future of the creative office

beta unopuntozero is an office furniture system, designed specifically for creative offices by Pierandrei Associati.

The success of the communication was very much contigent upon lockstep integration with the philosophy behind the design of the product itself, evident in its nature-inspired organic forms, implementation as a sustainable Product-Service System and its embrace of the creative office lifestyle.

We defined a comprehensive strategy in which we defined target users, design language, and a brand evolution for the client company, Tecno. This also included a set of design principles derived from the extensive research and product design work already done by the team, and functioned as a design brief under which we could streamline all design across the beta system, which (aside from the product itself) included catalogs, advertising, technical documentation and website.

A 270-page concept book expounding on beta as a philosophy and Pierandrei Associati's design process, from conceptualization to research to implementation. It was used as a sales and marketing tool, and as an accompaniment to the product itself.

beta won a Red Dot Design Award and a GOOD Design Award.

Communicating
the future of the creative office
Client: Tecno s.p.a. Date: February 2009 – January 2010 Role: Brand, Communication and Interaction Designer, Developer
Supporting
Community Health Nurses in the field
Supporting
Community Health Nurses in the field

A redesigned User Interface for Grameen Foundation’s CHN On The Go. The app gives Community Health Nurses — focused on maternal, newborn and child health outcomes in rural areas — valuable information, training and motivation.

The new design provided navigational clarity through an improved Information Architecture, made useful tips more discoverable and provided a more attractive and professional package.

Supporting
Community Health Nurses in the field
Client: Grameen Foundation Date: September 2014 – December 2014 Role: UX/UI Design
Empowering
cocoa farmers with Design Thinking
Empowering
cocoa farmers with Design Thinking

How can Design Thinking be used to empower people living in rural coca-farming communities? This is the question that the Chocolonely Foundation asked of us at The Cobalt Partners. In response we developed and implemented a program (dubbed the ‘Designathon’) focused on equipping participants with skills that they can use to identify and address insights in their community.

Participants were taken through a series of modules containing proverbs, anecdotes and challenges that taught Design Thinking fundamentals in easy to understand ways. They also undertook a number of projects to address various opportunities that we (or they) had identified, ranging from transporting water from the borehole more efficiently to drying cocoa beans in 3 days instead of 6.

We also defined 8 core skills and outcomes which we used to structure the curriculum and measure success. In all, over 30 participants were trained.

Empowering
cocoa farmers with Design Thinking
Client: Chocolonely Foundation Date: June 2017 — February 2018 Role: Project Lead, UX Designer
Capacity building & product strategy
at a fintech startup
Capacity building & product strategy
at a fintech startup

I assisted a financial technology startup to clarify and redefine the value proposition of their product, and helped design a Minimum Viable Product that embodied a new strategic recommendation for the team to build upon.

Through a series of week-long research and design sprints, I helped to interview potential customers, synthesize archetypes and potential value propositions for each, facilitate internal ideation sessions, test concepts as well as brand and communication strategies and perform usability tests.

Simultaneously, the process served as a training and mentoring exercise for the team, who are now able to effectively conduct and synthesize interviews and usability tests in support of their own design and development process moving forward.

Capacity building & product strategy
at a fintech startup
Client: An Accra-based fintech startup Date: October 2017 — November 2017 Role: Team Lead, UX Researcher, UX Designer
Migrating
business processes to a new system
Migrating
business processes to a new system

I led a team to help PEG Africa — Ghana's largest Pay-As-You-Go and off-grid solar company — successfully transition from one ERP system to another. Our research revealed the processes, tools, hiccups and opportunities at the different stages of the lifecycle.

We researched and modeled PEG’s entire service delivery process, identified the critical steps and dependencies, defined requirements and liaised with the software vendor in a Product Management capacity and finally, created an internal knowledgebase for tools and processes.

Migrating
business processes to a new system
Client: PEG Africa Date: May 2017 – September 2017 Role: Team Lead, Business Analyst, Product Manager
Understanding
what matters most to fuel consumers
Understanding
what matters most to fuel consumers

Star Oil is Ghana’s fourth largest Oil Marketing Company (OMC), who asked us to help them get a deeper understanding of their customers. We identified key customer archetypes, researched preferred payment methods and the impact of station location on customer behaviour.

These insights were key in driving business decisions; in particular the question of whether or not to rebrand.

Understanding
what matters most to fuel consumers
Client: Star Oil Date: June 2016 – July 2016 Role: Team Lead